Professional advertising design?

Post date: 20-03-2020

1,087 view(s)

Advertising design is the activity of creating visual art products used in advertising (advertising for products, services ..). The designs used in advertising are created by the advertising designer, or company, advertising agency. Advertising departments of companies use these experts to create advertising signs such as outdoor signs, inside signs, in front of shops, restaurants, hotels, ...

Commonly used design elements include characters, borders, illustrations and photos. The main difference between advertising design and mainstream artwork is that advertising design must be designed to reach a set goal.

Advertising designers not only have talent in the art of creative design, they must also be knowledgeable about marketing and how to advertise products and services through visual communication. While a freelance art designer can work on a creative work of art for months, an advertising designer must constantly create original works to meet the deadlines of the audience. operative.

For example; billboards, panels, light boxes, logos, symbols, etc. are used in billboards to help customers develop brand awareness, such as Accor, Vinpearl, Mc Donal's, etc. .

It is important to realize that while advertising design is used to promote most products, services of companies, restaurants, hotels, etc., it is very effective but it is not new thing.

Illustrations, letters used for printing, processing and other products are considered as part of advertising design because customers are influenced by the way products and services of the company and hotel. , restaurants, ... what they look like when they make a decision.